What is meant by “media advocacy”?

The concept of "media advocacy" refers to the deliberate use of media strategies to shape public perception and influence policy decisions. This approach recognizes that media plays a crucial role in how issues are understood by the public and policymakers. By strategically crafting messages and utilizing various media platforms, advocates can highlight specific issues, raise awareness, and foster public support for particular policies or changes.

This method often involves framing issues in ways that resonate with target audiences, employing storytelling techniques, and utilizing platforms such as social media, traditional news outlets, and community forums to reach wider audiences. The ultimate goal of media advocacy is not merely to inform but to create a supportive environment that leads to tangible changes in policy or behavior.

The other options do not fully capture the essence of media advocacy. For instance, promoting entertainment content focuses on a different aspect of media, while advertising for non-profits and increasing fundraising are more about financial support rather than driving policy changes or public perceptions.