Which of the following is a characteristic of effective public opinion communication?

Clarity and consistency in conveying the message is a hallmark of effective public opinion communication. When messages are clear, audiences are more likely to understand the information being presented, which minimizes confusion and misinterpretation. Consistency also reinforces the core message, helping to build trust and credibility over time. Audiences are more likely to engage with and remember messages that are straightforward and cohesive, allowing for stronger connection and response to the communication.

Other characteristics detrimental to effective communication include ambiguity, which can lead to misunderstandings and disengagement. While social media can be a valuable tool for communication, relying solely on these platforms can limit outreach and exclude certain demographic groups. Focusing only on local audiences can narrow the impact and relevance of the message, as broader outreach may be necessary to address larger public opinion issues. Effective public communication strategies consider a variety of channels and target audiences while prioritizing clarity and consistency in messaging.